Editorial Focus: Chief Marketer's portfolio of Marketing Information Services seek out the best of marketing intelligence, and then absorbs, summarizes, and organizes it for easy access and a quick read for busy marketing executives. Chief Marketer focuses on the imperatives in marketing - to connect multiple disciplines in the service of selling, sustaining and growing important brands. The use of integrated marketing; reaching customers where and when they are most receptive; using each customer touch-point to build relationships; and achieving the right amalgam of advertising, direct marketing, events, PR, research, promotional marketing, and more.  

Target Audience: Chief Marketer serves senior-level marketing executives across all industries and market segments - financial, consumer goods, retail, e-commerce, services, agencies, and more.