Marketing and Meetings

"Our expertise is helping those in the business of connecting. Marketing is all about connecting - connecting sellers with potential buyers - and motivating the potential buyer to buy. Our marketing brands delve into the strategies, tactics, and resources needed for marketing professionals across all industries to develop then execute successful integrated marketing programs. Our meetings publications and media products are aimed at helping meeting managers and event planners do their jobs better and achieve ROI for effectively communicating, educating, and networking by connecting them through face-to-face or virtual gatherings."

— Leslie Bacon & Melissa Fromento, Marketing & Meeting Market Leaders

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Corporate Meetings & Incentives focuses on meeting and incentive planning at large corporations. Corporate Meetings & Incentives delivers executive strategies for meeting and motivating and covers issues of interest to corporate meeting executives - including meeting consolidation and centralization, procurement influences, and outsourcing trends.

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Religious Conference Manager, the official publication of the Religious Conference Management Association (RCMA), provides comprehensive in-depth editorial on the special issues that are important to the planners of religious conferences and meetings. Readers rely on Religious Conference Manager for clear, how-to information and trends that address their unique meeting concerns.

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Special Events is the leading information source for event professionals worldwide who plan or manage special events. Industry professionals depend on the Special Events integrated combination of products-the magazine, weekly Eventline e-newsletter, and The Special Event Conference and Trade Show-to help them make important buying decisions.

MeetingsNet is the meeting industry’s leading brand for news, practical information, and resources related to planning meetings, incentives and events. MeetingsNet includes Corporate Meetings & Incentives, Association Meetings, Medical Meetings, Financial & Insurance Meetings, Religious Conference Manager, MeetingsNet Extra, the meetingsnet.com portal, and related Web sites and e-products.

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LDI is the largest annual gathering of entertainment technology professionals in the US - including but not limited to lighting, sound, projection software, production, special effects, cinematography/videography and staging and truss. The event includes an exhibit show floor providing a commercial business opportunity for major vendors in the industry and a comprehensive conference program covering all aspects of industry education with a full menu of course selections within a variety of conference tracks.

Multichannel Merchant provides key decision-makers -- responsible for marketing, sales and operations at e-commerce enterprises, catalog and multichannel retail companies -- with strategic, tactical/how-to, research and resource information on selling and delivering products directly to the consumer where they live and work.

PROMO Online is dedicated to covering the field of sales promotion, focusing on the needs of promotion marketing professionals to help generate ideas, create and implement new campaigns, and measure results. PROMO Online provides current, actionable information on promotional tactics and resources ranging from POP, product sampling, games/contest/sweeps, event/experiential marketing, and incentives to both mobile and social media.

Medical Meetings engages an audience of devoted medical meeting professionals with essential, industry-specific information and trends relevant to their unique convention, conference, and symposium needs. Medical Meetings' ongoing, detailed coverage of regulatory and educational issues, as well as its annual survey of physician preference in CME, draws an audience at a level that no one else can match.

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Chief Marketer: The Authority on Measurable Marketing and Operations symbolizes the new imperative in marketing -- to link increases in revenue to their associated marketing campaigns, and to the specific marketing resources invested. Cross channel and by channel, metrics and ROI are top of mind at all times. Our mission is to seek out the best of measurable marketing intelligence -- then analyze, summarize, and organize it for the industry's most powerful audience of marketing and C-level executives.

Association Meetings focuses exclusively on association meetings and conventions. Association Meetings provides an objective analysis of trends and issues affecting national and international associations meetings and expositions.

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Financial & Insurance Meetings, within Corporate Meetings & Incentives, focuses exclusively on issues that impact financial services and insurance meeting and incentive decision-makers - including industry trends, case studies and regulatory updates.

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DIRECT Online is the leading information source for senior executives responsible for measuring direct marketing ROI, multichannel integration and deploying new direct marketing technologies. Coverage includes analyses into the challenges and issues direct marketers face across every aspect of direct marketing.

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