Marketing and Meetings
"Our expertise is helping those in the business of connecting. Marketing is all about connecting - connecting sellers with potential buyers - and motivating the potential buyer to buy. Our marketing brands delve into the strategies, tactics, and resources needed for marketing professionals across all industries to develop then execute successful integrated marketing programs. Our meetings publications and media products are aimed at helping meeting managers and event planners do their jobs better and achieve ROI for effectively communicating, educating, and networking by connecting them through face-to-face or virtual gatherings."
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Leslie Bacon & Melissa Fromento, Marketing & Meeting Market Leaders