Penton’s PROMO Magazine Announces 2008 Interactive Marketing Award Winners

5/5/2008

NEW YORK (May 5, 2008) - Penton Media's PROMO Magazine announced the winners of PROMO's 2008 Interactive Marketing Awards at a special luncheon ceremony at the 4th Annual Interactive Promotion Summit in Las Vegas. The Interactive Marketing Awards recognize the best and brightest in effective interactive marketing, as well as the valuable role that interactive tactics play in motivating consumer response and creating strong, exciting brands. Finalists and winners were recognized in eight categories. Burger King's "Simpsonize Me!" campaign, by Equity Marketing, took "Best in Show" honors as well as the award for "Best Promotional Web Site." The Interactive Marketing Award winners are featured in the May issue of PROMO and can be viewed at www.promomagazine.com/awards/iaawards.

Winners were selected by a distinguished panel of judges and interactive experts from leading brands and agencies. The judges reviewed a record number of entries that increased 30 percent over last year.

The 2008 Interactive Marketing Award winners, including two ties, are:

BEST IN SHOW:
Simpsonize Me! by Equity Marketing for Burger King
BEST PROMOTIONAL WEB SITE:
Simpsonize Me! by Equity Marketing for Burger
BEST SMS MOBILE MARKETING:
Doritos X-13D by The Marketing Arm for Frito-Lay
BEST E-MAIL MARKETING:
Dollar General by Motorsports Management International for Dollar General
BEST NEW MEDIA:
Barbie Girls by Studiocom for Mattel
BEST NEW MEDIA:
MXT - YouTube Director by Fathom Communications for Navistar International
BEST INTERNET-BASED LOYALTY:
My Coke Rewards 2.0 by Studiocom for Coca-Cola Company
BEST SEARCH ENGINE MARKETING:
My Coke Rewards 2008 by SearchRev for Coca-Cola Company
INTERNET-BASED TRIAL RECRUITMENT:
Gap Casting Call by ePrize for The Gap and Kodak
INTERNET-BASED TRIAL RECRUITMENT:
Take 3 to Tahoe by Rodale for Chevrolet
BEST VIRAL MARKETING:
PetStyle.com by DataPositive for PetStyle

The call for entries for the 2009 program will open on January 1, 2009. For additional awards information, contact Patricia Odell at 1 (203) 358-4183 or e-mail patricia.odell@penton.com.

PROMO is the leading information resource about promotional marketing and promotional professionals and is part of Penton's Marketing Media Group, which also includes Multichannel Merchant®, Direct® and Chief Marketer®. For more information, visit www.promomagazine.com.

Penton Media, Inc. is the largest independent business-to-business media company in the U.S., serving more than six million business professionals every month. The company's market-leading brands are focused on 30 industries and include 113 trade magazines, 145 Web sites, 150 industry trade shows and conferences, and more than 500 information data products. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit www.penton.com.

CONTACT:
Lee Feldman, Peters & Feldman
Phone: (203) 341-8922
E-mail: leefeld@ix.netcom.com