Penton’s Government Product News to Offer Innovative Public Sector Lead Generation Services
6/30/2008
NEW YORK (June 30, 2008) - Government Product News, a leading news and information resource for government markets, today announced a new initiative to provide marketers with high quality public sector sales leads. The program will be led by Rob Howlett, who will work closely with the Government Product News team to develop and implement lead generation programs for clients. For additional information, visit
www.circlesprout.com.
"Rob brings 20 years of public sector marketing experience and many fresh ideas to this exciting project, based on his deep understanding of government buyers and processes," said John DiPaola, vice president/group publisher for Government Product News. "Government Product News will be able to help connect suppliers to buyers with high levels of purchasing authority in the world's largest marketplace."
"Savvy companies understand that early participation in the development of specifications can often be key to a successful bid," said Howlett. "We can help marketers find out who plans to buy, often months before a bid goes live. We can also help companies identify P-card purchasing opportunities for public sector purchases under the bid limit. These are just two ways Government Product News' new services can help marketers win more business."
For more information, please contact Rob Howlett at (216) 931-9619 or email rob.howlett@penton.com.
With more than 40 years of experience in bringing buyers and sellers together, Government Product News is a proven market leader in circulation and advertising support, introducing innovations that benefit both readers and advertisers. GPN blankets the key 85,000 decision makers at local, state and federal agencies, including middle managers in primary departments such as public works, parks and recreation, buildings and military jurisdictions. Advertising information for Government Product News magazine is available at www.govpro.com/mediakit.
Penton Media, Inc. is the largest independent business-to-business media company in the U.S., serving more than six million business professionals every month. The company's market-leading brands are focused on 30 industries and include 113 trade magazines, 145 Web sites, 150 industry trade shows and conferences, and more than 500 information data products. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit www.penton.com.
CONTACT:
Lee Feldman, Peters & Feldman
Phone: (203) 341-8922
E-mail: leefeld@ix.netcom.com