Penton Media’s IndustryWeek Launches Related Knowledge
1/9/2007
Sponsors Invited to Display Marketing Materials Next to Contextually-Related IW Online Editorial Content
CLEVELAND, OH (January 9, 2007) - IndustryWeek, a leading Penton Media brand serving the manufacturing community, announces the launch of Related Knowledge, a new highly-targeted advertising opportunity on IndustryWeek.com. Related Knowledge, powered by Firstlight™ technology, displays links to individual sponsors’ marketing materials next to contextually-related IW editorial content on IndustryWeek’s website. Whenever a user views an article on the IW site, he or she has instant access to the most pertinent content from sponsors on that article’s topic.
Teri Mollison, group publisher of Penton’s Manufacturing, Supply Chain, and Metals group, addresses the benefits that Related Knowledge offers participating sponsors. “Related Knowledge allows sponsor companies to communicate to a narrow, highly-focused segment of the IW Online audience made up of more than 100,000 manufacturing users per month. Sponsors’ content is delivered to users who have already expressed interest in a specific topic by their choice to view a related article. Additionally, sponsors receive the benefit of having their materials directly associated with IndustryWeek’s trusted and recognized editorial coverage.”
How It Works:
Related Knowledge pulls the most important materials from a sponsor’s website and displays this information alongside IndustryWeek articles as related links. Once a user clicks on a link, he or she is navigated to the sponsor company’s own Related Knowledge pages within the IndustryWeek website. Sponsors review and approve the content before it is posted and can have the materials updated and changed monthly. Related Knowledge participants also receive full reports on campaign metrics such as impressions and content page views.
IndustryWeek connects decision-makers within manufacturing enterprises to share ideas and tools that inspire action. Related Knowledge delivers more available manufacturing operations knowledge by providing further context to the topics presented on IndustryWeek.com and by effectively and conveniently connecting manufacturing decision-makers with the companies, resources, and specific information they need.
About IndustryWeek
In print, online and in person, the IndustryWeek community is the leading resource for manufacturing operations knowledge. IW is a brand of Penton Media, Inc. (www.penton.com, OTCBB: PTON), a diversified business-to-business media company.
About Firstlight™
Firstlight E|R|A™ (Editorial Related Advertising) is the only white label contextual advertising solution for B2B, consumer and newspaper publishers today, which gives publishers the ability to control the advertising relationship with their customers and prospects. To learn more about Firstlight go to www.firstlightera.com.
CONTACT:
Christina Thomas, marketing & business development director
IndustryWeek
(216) 931-9366
cthomas@industryweek.com
CONTACT:
Mark MacDonald, Firstlight
212-984-0600
mark@firstlightera.net