New Delicious Living Web Site Expands Natural Food, Health and Lifestyle Choices for Consumers
1/9/2008
NEW YORK (January 9, 2008) - Delicious Living, the leading consumer magazine in the natural products industry, today announced the launch of its new Web site at
www.deliciouslivingmag.com. Designed to provide consumers with expanded online access to information on natural food, health and lifestyle choices, the free site is a gateway to articles, recipes, blogs and discussion forums on topics ranging from wellness and healthy parenting, to natural beauty and cooking tips.
"We've completely redesigned our Web presence to provide multi-faceted entry points into every aspect of a natural, healthy lifestyle," said Nancy Coulter-Parker, editor in chief of Delicious Living. "Through discussion forums, blogs and online events, we've invited members of our growing community to explore and interact with our writers and editors, and with each other. Visitors can find new recipes, research natural solutions to medical conditions and examine pressing environmental issues."
The site offers visitors an initial list of six channels, including Food; Health; Beauty and Body; Green Living; Kids and Family; and Learn, which includes libraries, glossaries, directories, etc. Each channel offers relevant sub-categories, articles, information, discussion forums and a related blog by the Delicious Living editor who heads that subject area, as well as well-known guest bloggers.
The new design focuses on ease of use, simplified content browsing and added Web-only editorial features. A new recipe search tool speeds access to more than 1,100 archived recipes, re-categorized for easy browsing, while a new "HealthNotes" widget present on all article pages allows users to jump to related health and diagnosis information for conditions such as food allergies or intolerances.
Visitors can also listen online to audio articles on the site's DL radio channel and download podcasts for listening on MP3 devices.
New tools for marketers include dynamic contesting, survey, pop quiz, product sampling and sponsored editorial programs aimed at increasing brand interaction, audience engagement and data capture opportunities.
For additional site information, visit www.deliciouslivingmag.com. For information on marketing opportunities, please contact David Levy at (303) 998-9456 or e-mail david.levy@penton.com.
Established in 1985 as Delicious magazine, Delicious Living is the leading consumer magazine in the natural products industry. It is carried by more than 1,300 top natural products stores and is read by more than one million readers each month. Delicious Living was the first magazine of its kind, and it remains ahead of its time-a lifestyle magazine that meets new millennium needs with centuries-old health solutions, combined with contemporary natural health care methods and modalities. Delicious Living is a consumer brand of New Hope Natural Media.
New Hope Natural Media (www.newhope.com), a division of the Penton Media, Inc., is the leading media resource and information provider for the natural, organic and healthy products industry with print, in-person/event, and e-business products and services. Penton Media, Inc. is the largest independent business-to-business media company in the U.S., serving more than six million business professionals every month. The company's market-leading brands are focused on 30 industries and include 113 trade magazines, 145 Web sites, 150 industry trade shows and conferences, and more than 500 information data products. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its coinvestors. For additional information on the company and its businesses, visit www.penton.com.
CONTACT:Lee Feldman, Peters & Feldman
Phone: (203) 341-8922
E-mail:
leefeld@ix.netcom.com