Marketing Communication Specialist , Design Engineering

02/06/2012

 

The Marketing Communications Specialist will be responsible for the planning and execution of internal and external marketing programs to promote the products, capabilities and successes of our Engineering Design and Sourcing group helping to build and secure brand equity driving business results.  Key tasks for this position include;
 
Duties and Responsibilities
  • Write and distribute press releases for group
  • Marketing for electronic brands – includes direct response marketing, advertising, digital/online marketing, and social media; start to finish – concept development through to final analysis
  • Marketing research – survey development and deployment
  • Manage relationships with outside creative staff
  • Develop and maintain industry relationships with trade publications and associations and other key stakeholders – domestic and abroad
  • Track marketing budgets

Position Qualifications

  • College Degree preferably in communications, marketing or PR
  • 2-3 years experience marketing for a trade publication and related digital products preferred
  • Graphic design experience preferred
  • Public relations/press release writing and contacts desired
  • Must be experienced in direct response copywriting, art direction, list selection, processing and analysis
  • Must be experienced in online/digital marketing and social media (Facebook, Twitter and other social media platforms, preferably as a marketing tool)
  • Must be able to think strategically, implement aggressively and be detail oriented
  • The ability to manage multiple projects, multi-task and manage to deadlines is a MUST


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