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Penton Media Announces Appointment of Patricia Syed to Senior Director of Marketing and Analytics for Technology Group
FORT COLLINS, CO (March 21, 2012) -- Peg Miller, Market Leader, Penton Technology Group, announced today the appointment of Patricia Syed as Senior Director of Marketing and Analytics for Penton’s Technology Group.
Patricia Syed brings more than 15 years of expertise in audience acquisition, retention, engagement strategies, web analytics and database analysis in various media industries. Most recently, Syed was the Vice President at UBM Channel where she successfully built a digital marketing and analytics department which was focused in member acquisition, engagement, product consumption and lead analysis. Prior to that, she spent 8 years at Tech Target building and running their audience engagement and analytics teams.
“Penton’s Technology Group invests in tools and talent to offer the best in class marketing automation and analytics services to our clients, and Patricia is the perfect leader to execute on these strategies,” said Peg Miller. “Patricia’s experience in the IT community is a great complement to our existing flagship brands including Windows IT Pro, SQL Server Pro, Dev Pro, SharePoint Pro, System iNetwork, and our channel brands The VAR Guy, Talkin’ Cloud and MSP Mentor.”
Syed will be responsible for managing Penton’s marketing and analytics through online marketing, customer acquisition, lead generation, ecommerce and analytics for the Technology Group.
“I’m thrilled to join an established team of online marketers and analysts in the Technology Group at Penton and working with the talented individuals to further enhance inbound marketing strategies, provide insight and analysis to optimize lead offerings and to implement deeper analytics methods to generate products and services in 2012,” commented Syed.
About Penton Media, Inc.
As a leading, independent, business-to-business media company, Penton knows business and how to create and disseminate the vital content that moves markets. Penton is where industry professionals turn to gain the critical insight, expert analysis, and relevant connections needed to compete and succeed. Penton Media is headquartered in New York City with approximately 1,100 employees across key locations throughout the world including New York; Cleveland; Chicago; Overland Park, Kansas; Boulder, Colorado; Fort Collins, Colorado; and Hong Kong. Penton is a privately held company owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information, please visit http://www.penton.com.
About Penton Marketing Services
Penton Marketing Services, a division of Penton Media, offers custom content, digital, research and lead services. Its broad offerings capitalize on Penton’s deep industry knowledge across 17 vertical markets to develop winning, best-of-breed sales and marketing solutions. Penton Marketing Services works consultatively with clients, analyzing their business needs and developing strategic marketing solutions to realize their goals. Services include a wide range of content-related products, website development, search marketing, social media and eListening, lead generation and lead nurturing tools, research, mobile and video marketing services. Penton Marketing Services, powered by EyeTraffic, operates from over 20 offices across the globe. For more information, go to www.pentonmarketingservices.com.
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Neta Yoffe, Corporate Communications
Penton Media, Inc.
Phone: (212) 204-4259